Maria O.

Design Management

Maria O.





Hello there, this is Maria, a highly skilled design professional with extensive experience in managing design projects from concept to production.

Proven track record of developing and implementing successful design strategies for global brands.

Strong communication and leadership skills with a passion for mentoring and developing design talent.

I believe in emotion driven design which reflects the clients needs and goals.


Brand Lead

Beeline GmbH
Cologne / Berlin Germany
May 2023 – present
I drive the strategic development of a brand, overseeing brand strategy in collaboration with Communications and all business models.

As a manager, I lead product teams, focusing on creating an independent, innovative team.

My role includes brand business responsibility, managing budgets, conducting market analyses, and defining optimal trends.

I also oversee collection planning and serve as the main point of contact for omnichannel interfaces, supporting Key Account Managers.

Senior Creative Buyer Jewelry

Beeline GmbH
Cologne, Germany
Jan 2018 – Apr 2023

Junior & Mid Level
Jan 2013 – Dec 2018

One of my key responsibilities is the developmentof a 360 degree collection, which includes:

Managing a team of designers and oversaw all aspects of product design and development for the brand.

Developing and implementing design strategies to support brand growth and profitability.

Conducting market research and analysis to identify trends and consumer insights to informdesign decisions.

Collaborating with cross-functional teams toensure the design vision is aligned with overall brand strategy.

Creating and managing design budgets, timelines, and resources to ensure on-time and on-budget delivery of projects.

Mentoring and developing design talent, providing guidance and feedback to help team members grow and reach their full potential.

Collaborating with suppliers, vendors, and external design partners to develop innovative and high-quality products.


Qvest Magazine
Cologne, Germany
Nov 2011 – Nov 2012
Managed a portfolio of clients and sold print and digital advertising to businesses and agencies.

Prospected new business opportunities and built a pipeline of potential clients.

Consistently met or exceeded sales targets and contributed to the overall revenue growth of the company.

Collaborated with the editorial team to develop sponsored content and custom advertising solutions for clients.

Provided regular reporting and insights on client performance and campaign effectiveness.



(Akademie für Mode und Design)
Düsseldorf, Germany
2008 – 2011

Degree: Bachelor of Arts

Thesis topic: The influence of emotional intelligence in intercultural negotiations.

Heinrich Böll Gymnasium

Troisdorf, Germany
1998 – 2007

Completed high school diploma.



Stella McCartney
New York City, US
Apr 2010 – Nov 2010

Assisted in the development and implementation of PR campaigns for various fashion clients.

Drafted press releases, media alerts, and other communications materials.

Conducted media outreach and maintained relationships with journalists.

Contributed to the organization and execution of press events and showroom appointments.

Conducted research on industry trends and competitor activity.

Magdalena Schaffrin
Berlin, Germany
Jul 2009 – Oct 2009

Assisted in the design and development of sustainable fashion collections.

Conducted research on eco-friendly fabrics and materials.

Assisted with various administrative tasks as needed.

Participated in fashion industry events and workshops.

Collaborated with other members on sustainable fashion initiatives.

Contributed to the creation of fashion show productions.

Assisted in organizing and promoting sustainable fashion events and workshops.


Design management
Trend analysis and forecasting Market research and analysis
Budget management
Strong communication and collaboration skills
Project management
Mentoring and talent development Proficiency in Adobe Creative Suite Miro
Agile Working

German (Native)
Russian (Native)
English (Upper-Intermediate)

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