With over 12 years of experience in the fashion industry, I have honed my expertise in various aspects of brand management, product development, and market strategy.

During my tenure at Beeline, a leading fashion jewelry and accessories company, I have demonstrated a consistent commitment to excellence and a passion for driving business growth.

Currently serving as Brand Lead since May 2023, I have played a pivotal role in shaping the company's North American market strategy and driving revenue expansion through innovative marketing initiatives and strategic partnerships.

Global Leadership and Brand Management

Beeline GmbH
Cologne / Berlin, Germany
May 2023 – present

Lead role for North American clients, focusing on revenue growth, profitability, brand strategy, development, strategic partnerships, cost management, and team leadership.

Supervised a team of 20 employees, aligning with company goals.

Drove revenue growth and profitability through effective market positioning and consumer-centric initiatives.

Implemented brand strategies, overseeing product assortment, pricing, and campaigns.

Established partnerships to enhance brand visibility and market penetration.

Managed COGS to ensure profitability and cost efficiency.

Senior Creative Buyer Jewelry

Beeline GmbH
Cologne, Germany
Jan 2018 – Apr 2023

Junior & Mid Level
Jan 2013 – Dec 2018

Directed the procurement and development of fashion jewelry collections, ensuring alignment with brand vision and market trends.

Managed supplier relationships, negotiated pricing terms, and optimized product sourcing strategies to drive cost efficiencies.

Collaborated closely with design teams to translate creative concepts into commercially viable product offerings.

Implemented quality control measures and conducted market research to identify emerging trends and competitive opportunities.

Advertisement / Sales

Qvest Magazine
Cologne, Germany
Nov 2011 – Nov 2012

Managed a portfolio of clients and sold print and digital advertising to businesses and agencies.

Prospected new business opportunities and built a pipeline of potential clients.

Consistently met or exceeded sales targets and contributed to the overall revenue growth of the company.

Collaborated with the editorial team to develop sponsored content and custom advertising solutions for clients.

Provided regular reporting and insights on client performance and campaign effectiveness.

AMD

(Akademie für Mode und Design)
Düsseldorf, Germany
2008 – 2011

Degree: Bachelor of Arts

Thesis topic: The influence of emotional intelligence in intercultural negotiations.

Heinrich Böll Gymnasium

Troisdorf, Germany
1998 – 2007

Completed high school diploma.
(Abitur)

Internship

Stella McCartney
New York City, US
Apr 2010 – Nov 2010

Assisted in the development and implementation of PR campaigns for various fashion clients.

Drafted press releases, media alerts, and other communications materials.

Conducted media outreach and maintained relationships with journalists.

Contributed to the organization and execution of press events and showroom appointments.

Conducted research on industry trends and competitor activity.

Internship

Magdalena Schaffrin
Berlin, Germany
Jul 2009 – Oct 2009

Assisted in the design and development of sustainable fashion collections.

Conducted research on eco-friendly fabrics and materials.

Assisted with various administrative tasks as needed.

Participated in fashion industry events and workshops.

Collaborated with other members on sustainable fashion initiatives.

Contributed to the creation of fashion show productions.

Assisted in organizing and promoting sustainable fashion events and workshops.

Strategic Planning
Team Leadership
Supplier Management
Product Development
Marketing Strategy
Market Research
Negotiation
Cross-functional Collaboration
Financial Analysis
Consumer Insights

Languages:
Fluent in German and English

References:
Available upon request.

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